"Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds. "Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place. GREENSBORO, NC-(Marketwired - Oct 11, 2016) - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers - Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. One thing is certain, though, future development of MLS database systems need to be compatible with web-based consumer platforms, like Zillow, in order to facilitate more possible interaction with the consumer and make the experience of selling or buying a home easier for everyone involved.Elm Street Technology Poised for Growth, Launches Elevate for Real Estate There is a constant debate between parties on whether or not having a combined system is better for both Real Estate Agents and their clients. Larger, combined regional MLS systems have been cropping up all over the United States with mixed results, in the eyes of other Real Estate brokerages. In recent years, many brokerages have been pushing for smaller local or regional MLS systems to collaborate with neighboring systems to create a more robust and standardized database system for listings. The majority of homes listed for sale on an MLS are viewable by the consumer online although, in some circumstances, home sellers or their Listing Agent may opt to not allow their listings to be viewed online. Most Regional MLS database systems have a web portal that is accessible by the public, giving consumers and potential home buyers a way to search listings that Agents have released for Web viewing. or the Canada Real Estate Association, and require members to also belong to the NAR and to comply with the Association’s rules.
Some MLS’ are affiliated with the National Association of Realtors (NAR) in the U.S. The database facilitates marketing of the listed properties, and coordinates sharing of commissions between the listing agents and the agents who bring a buyer for a listed home. An MLS is a database of properties for sale in a regional market, set up by a group of cooperating real estate brokers.
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